As an internationally active fashion company, we create fashion and accessories with clear architectural lines for the modern woman. From the idea to the finished product, we work on our collections with passion and high-quality standards. With us you have the opportunity to contribute your personality in an inspiring and creative working environment - become part of our Akris team: Together, we create!
To strengthen our team in the Marketing department we are looking for a
CRM & Customer Journey Manager
In this role you actively manage the relation between our organization and our customers. In close collaboration with our IT department, marketing, sales and e-com teams, you will plan and implement improvements to the CRM processes, propose methods to acquire & retain customers and participate in growth campaigns across all channels. With a holistic omni-channel approach, you will manage the entire prospect (lead) and customer journey – from first contact to recurring purchases, loyalty, and advocacy. Aligning the offline (in-store) and online (website, e-com) experience is a key task of this role.
For this exciting challenge, you have a degree in Marketing or related fields as well as five or more years of previous professional experience in a CRM role, having successfully implemented CRM strategies (preferably in the luxury/fashion industry). You have experience in using CRM software, preferably MS Dynamics, as well as newsletter, customer insights, and data management platform tools. You are confident in the e-commerce world, have advanced knowledge of customer segmentation strategies and you are familiar with email and marketing automation tools as well as social media analytics.
Furthermore, you stand out for your agile, fast-paced and growth driven mindset as well as your holistic thinking. You are a team player, confident working with many different stakeholders. In addition, profound English knowledge and strong Excel skills to interpret data insight and report back is part of the requirements of this position.
You can be assured that we offer you a highly dynamic and international environment in a young team. Are you interested in this versatile task? Then we look forward to receiving your application in English and becoming acquainted with you.
Frau Daniela Messmer
CH-9001 St. Gallen